Every great project starts with a bold idea, but figuring out how to turn it into reality is the biggest challenge.
Whether it's a museum exhibit, an immersive hotel experience or a themed destination, executing a project from concept to completion can be daunting. And when challenges arise during a project that requires a pivot, knowing the next step isn’t always clear.
That’s why having a partner who understands the full spectrum of project development and delivery, especially in the world of themed and experiential environments, is essential.
Founded in 2014 as a branch of Nassal — one of North America’s most reputable theming and scenic fabrication builders — nFusion is a specialty general contractor specializing in construction management and collaborative delivery in themed and cultural environments, turning bold ideas into immersive experiences. nFusion blends creative vision with construction expertise, guiding projects from initial concept through final installation.
nFusion manages all disciplines across a project lifecycle (and can be brought into a project at any point during this lifecycle), integrating design, construction and specialty scopes to reduce risk and ensure seamless execution. As experts in specialty construction management, nFusion bridges the gap between traditional building methods and the unique complexities of an experiential space, delivering high-quality results that meet both creative and operational goals.
Here’s a look at how nFusion came to be, and the guiding philosophies behind the services their team of experts provides.
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nFusion is a specialty general contractor and trusted partner for complex projects in museums, attractions, sports and hospitality. The teams at nFusion specialize in collaborative delivery, with a strong focus on progressive design-build.
As a primary contractor, nFusion provides comprehensive project development and delivery solutions that maximize value and exceed expectations. They oversee every aspect of a project, aligning creative vision, budget, schedule and execution, so projects stay on track and meet business goals.
nFusion excels at:
Beyond project delivery, nFusion also offers specialized consulting services for developers, operators, and investors in the themed entertainment, cultural attractions and hospitality sectors. Their team helps define vision, strategy and execution frameworks, working closely with clients to develop actionable plans.
Whether stepping in at day one or plugging into an existing team, nFusion provides flexible, full-service solutions that transform visionary concepts into unforgettable experiences.
nFusion’s story began with a LEGOLAND theme park project in Germany, completed in 2002. At the time, Zurauskas, part of LEGO’s development team, recognized the need for a specialized attractions construction manager. To meet the challenge, Zurauskas and his team brought in Nassal to serve as the attractions construction manager for the park, which included on-site management of all attraction construction, themed construction, show controls, audio-visual and tenant build-out. The project was a huge success and planted the seed for a new kind of service offering.
A decade later, in 2013, Nassal’s leadership revisited the concept of expanding into consulting and project management. With Zurauskas’s help, they developed a business plan that led to the creation of nFusion.
Initially focused on international consulting, nFusion quickly secured major projects in the Middle East, Canada, Tokyo and Paris. When the COVID-19 pandemic disrupted international operations, the nFusion team performed a strategic pivot toward North American markets, emphasizing front-end project strategy and progressive design-build delivery. This shift has proven to be advantageous across the board.
Today, nFusion operates primarily as a specialty general contractor in North America, specializing in collaborative delivery to assemble the best teams and deliver innovative, full-service solutions that drive results and create lasting impact.
At its core, nFusion is driven by the belief that successful experiential projects begin with the right team and a clear roadmap. Their mission is to align a client’s creative vision with the physical design, execution and business strategy behind it. As Zurauskas explains, “Alignment is everything. We’re very keen to make sure that there is alignment throughout the process and follow a roadmap to ensure we’re all on the same page about how to get from point A to point B.”
Rather than exclusively serving major entertainment entities with large established development programs, nFusion focuses on supporting clients who need a scalable service solution, such as museums, hospitality spaces and more mid-tier attractions.
Another key part of their mission is to reduce the industry’s “strike rate,” or the number of projects that never reach completion due to misalignment, lack of resources or poor planning. This philosophy is embodied in “The nFusion Way,” a series of tools designed to reduce project risk and align all parameters across the major stages of a project lifecycle:
Through this structured approach, nFusion provides clarity, confidence and actionable strategies at every stage, ensuring projects are not only visionary but achievable.
The team at nFusion brings together a wide variety of backgrounds associated with the built environment, including architecture, construction, engineering, theater, design and business. This range reflects the multidisciplinary nature of their work. This breadth of expertise enables nFusion to guide clients and operators through every phase of a project, from financial planning and risk management to interior design consultation and technical execution.
To learn more about the nFusion team, click here.
As a holistic project delivery partner, nFusion curates the best team for each project. This can often include incorporating Nassal’s expert fabrication capabilities. When engaged from the very beginning of a project, the nFusion team can bring Nassal’s depth of experience into a broader experiential market.
“When we’re brought in on day one, we can help develop the roadmap, assemble the right design partners, and leverage Nassal's technical design and fabrication skills sooner in the process, ensuring the project will be buildable,” says Courtney Kleinman, director of projects at nFusion.
In some cases, Nassal is brought in to construct and deliver themed scopes on a project that faces challenges common to any construction project. But when nFusion is involved from the outset, it helps align all elements — creative, technical and financial — ensuring a smoother process and allowing Nassal to focus on what it does best.
While nFusion offers comprehensive, state-of-the-art services throughout the entire project lifecycle, what truly sets the team apart is their involvement at the very beginning. nFusion’s ability to assess feasibility and deliverability before final drawings are drafted is a rare skillset and offering in the industry.
Unlike many consulting and delivery firms, nFusion provides tailored expertise early on, ensuring that creative vision, budget and execution are aligned from day one. Early involvement allows the team at nFusion to develop the most customized approach possible.
“I don’t think there’s anyone else with the same front-end skill set we offer,” says Zurauskas.
“What makes us truly unique is our ability to take a project that’s undefined and bring it to a point of clarity where the business plan, design, creative vision and execution are all aligned. That value-added service, and the methodology behind it, is what sets us apart. It creates the foundation for our delivery teams to achieve exceptional finished projects.”
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